Besides stealing Verizon’s Ex spokesperson, Sprint has been making a lot of noise in the Cellular world. For the last 5 years, The Sprint Corp (S) has been on a very strenuous road to financial recovery as a company. Sprint is the 3rd largest cellular carrier behind 1. Verizon, and 2. Att. After the recession and stock crash of 08′, many had given up on Sprint. Between Sprint’s bad service, high prices, and unreasonable charges, the company began to rapidly lose hundreds of thousands of customers every quarter every since 2010. Sprint was almost in danger of losing its third place to 4th largest carrier T-Mobile. Sprints’ stock price had once hit the cents mark because few investors believed it would survive its debt problem.
I started following the stock closely around the summer of 2012. Analysts had placed an expected turnaround for Sprint near 2016. At that time the stock was around the $2-$3 range. This was when the company really suffered a significant loss of customers after settling a case accusing them of purposely overcharging customers. Sprint tried everything from cutting their prices, selling the Nextel network, to increasing direct exposure through the partnerships such as the NBA. However one tactic is starting to prove successful for the the Corporation. This tactic was directly targeting the customers of it’s competitors.
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In 2015, Sprint began cutting competitors prices for cellular services and buying out contracts. At first, this seemed to be too expensive for the firm, as they struggled to recover from the debt incurred prior to the recession. But for the first time, Sprint customers began to stabilize and they’ve cut their costs drastically. From 2013 to 2016, Sprint has reduced its cost of revenue from 58% to 47%. Sprint has doubled its revenue from 16,891 B to 32,180 B in that time frame. Sprint also began making efforts to improve its “shotty” services by fixing network problems and becoming #1 in major cities such as Denver, CO. Sprint is surely addressing all of the issues they were criticized for. Recently, Sprint agreed it would sell and lease back $3.5 billion of airwaves . This gives the company cash on hand to cover future expenses. Sprint is also being more mindful of customers, increasing customer value by offering partnership services such as AAA. My bet is on the Sprint Corp. They are making constant , measurable efforts on the road to recovery and I feel this stock could make you a ton of money. At only $7.03 per share at the time of this article, it has an enormous amount of room to grow, as its competitors’ stocks Verizon (VZ) and ATT (T) are well near $50. I can see this stock moving to the $8-$9 within the next quarter based on promising upcoming Q2 results . This prediction is based upon strong I-phone 7 sales in September, retention of current customers, and the gain of new customers. Sprint’s low price could make it the target of a buyout if the buyer would look past its large amount of debt.
Disclaimer: (I am a long-term owner of Sprint share. I am not a licensed broker, these details are given to give readers a general knowledge on factors to look for when considering buying or trading a stock. All things summarized are based on personal past experiences in trading, not all material facts therefore does not constitute enough reason for purchasing shares. All stock investments carry risk and are personal decisions. One should thoroughly research and follow a stock’s history before making a financial investment decision. The Investorsmith does not actively engage in buying and selling commodities for clients. This is general information and for educational purposes . ALL readers carry personal risks for decisions. )